Real Estate Marketing Strategy

How will we achieve continous, first-rate home exposure?

Internet
The NATIONAL ASSOCIATION OF REALTORS® has stated that 87% of all buyers in the market for a new home will use the internet at some point to aid in the search of a property.

The CENTURY 21® System is proud to say that we make it as easy as possible for buyers to find your real estate listings online through our many listing distribution partnerships as well as our website.

Our listings are included on the most visited real estate sites on the internet:

OPEN HOUSES
To bring maximum exposure to your home, our Open Houses are listed on the following sites:

CENTURY 21® Signs
century 21 sign Surveys have shown that signs are one of the best sources for advertising. National surveys show that two identical homes for sale, more people prefer to deal with the CENTURY 21® System over any other company.

CENTURY 21 Sweyer & Associates Home Guide Magazine
We produce our own Home Guide Real Estate Magazine in order to get the maximum exposure for our properties. Each issue, we distribute our publication to over 43,000 households.

Click on image to take a tour through our Home Guide magazine.

Radio Commercials
We have radio commercials running on a number of local station with actual client testimonials. They shared the experiences they had with CENTURY 21 Sweyer & Associates.

Listen to their stories below:

Hear Debbie's Story:
Hear Erin's Story:

Hear Candace & Parker's Story:

We diversify our marketing plan to bring maximum exposure to your property.

National Advertising
Local Advertising
Internet
Company Blog
Videos
Virtual Tours
Client Testimonials
Direct mail (Local & Nationwide)
Radio
Print Media (Newspapers, Magazines)
Lead Router
Billboards
Property Brochures
Multiple Listing Services (MLS)
Open Houses
Sign Recognition
Relocation Services
Client Coordination
CENTURY 21® Global Network^SM

National Advertising
Century 21 Real Estate LLC spends over $50 million every year on advertising their brand name on television, internet, radio, and many other publications. *CENTURY 21® is the most recognized name in real estate. *2006 Ad Tracking study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March 6th-October 2nd. 2006 by Millward Brown, a leading global market research organization.

CENTURY 21 Global Referral NetworkSM
This is a referral system capable of linking all CENTURY 21® offices throughout the U.S. In addition, brokers and agents have access to a total of over 8,400 Real Estate offices.

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